My Story
Full Stack Marketing &
Web production
I help growth-driven founders and ethical brands scale smarter, with marketing that’s ethical, systems that work, and AI that makes life easier (not more complicated).
Hi there!
I’m Otilia.
But you can call me Lia.
*It’s less of a tongue twister. Right?
I’m a passionate full stack marketer, web producer, in-house legal specialist and an emerging AI integration specialist. With over 6 years of experience, I’ve used ethical marketing to transform digital challenges into creative opportunities, for over 60 brands, across 3 continents and over 25 different industries.
My journey, transitioning from a law background to the fast-paced world of digital marketing, has taught me to blend creativity with precision, turning complex problems into simple, effective solutions.
A Snapshot of My Journey:
- Expertise That Delivers:
6+ years in digital marketing, web production and legal strategy. I bring a unique, multifaceted perspective to every digital strategy. - Future-Proof Your Brand:
AI integration to keep you ahead of trends. I’m actively expanding my skills in AI automation to bring the latest, most cost-effective tech solutions to every project I work on. - Global Impact Experience:
Strategies tested in over 25 industries and 3 continents. Through my work with organizations like Oracle (web production), Temenos (legal), UNICEF (design work) and other international NGOs (marketing and web production, design, AI integration work), via Catchafire, Smithsonian Digital Volunteers, Amnesty Decoders, Zooniverse and more. - I’ve supported mission-critical projects worldwide, providing that passion and creativity that can drive real change (e.g. $100,000+ donated in collaborative work with 30+ NGOs, in the past 3 years alone)
- Creative & Analytical:
I’m passionate about behavioral science, influence and persuasion studies, frontend web dev, ethical marketing, web design, writing, research, and even traditional artwork (like pencil portraits and watercolors). I blend creativity with keen attention to detail. I merge an artist’s eye with a detail-oriented mindset to craft innovative digital strategies.
Mottos:
- There is no "I" in "TEAM".
- Keep calm and say no to micromanagement!
Webshockat is my new project and adventure!
I’m excited to partner with tech start-ups, growth-driven founders, established SMEs, and large companies alike, helping you break through the noise with strategies that are as innovative as they are effective.
Let’s simplify, clarify and create something amazing together!
Overall experience
working with small firms and large international tech companies
of experience
international companies and
non-profit organizations
*Based on 500+ completed projects, with 60+ clients across 25+ industries.
"Otilia was EVERYTHING we needed her to be and more."
- 98% of projects delivered on time and within budget, so you can launch without delays
- 10+ years helping small firms and global tech companies grow revenue, streamline processes, and stand out online.
Shockwaves of Success
Trusted by global brands, NGOs and startups across 3 continents
Discover how organisations like yours have turned challenges into triumphs with ethical, creative, AI-powered strategies. From NGOs saving lives to startups scaling profits, my work delivers measurable results, boosting conversions, streamlining operations and creating campaigns that last. Here’s what my clients have to say…
I've worked for:
The Webshockat Story
Mission and Vision:
I think you’ve noticed it too! Our current world is full of FAKES:
fake lips, fake boobs, fake friends, fake news, fake ads, deepfake videos, fake influencers, fake narratives, fake products, fake problems and fake solutions… Only one thing can save your brand and make sure your business does more than just surviving month to month… That it actually thrives on a market that feels more and more like an ocean of fake slop.
One word, one real and very obvious solution:
TRUST
Now more than ever, customers need brands they can trust.
For 6+ years, I’ve helped brands replace manipulative quick wins with strategies that built 30–50% more loyal, repeat customers.
- Ethics Over Hype
- Quality Over Quantity
- Challenging the Status Quo
I exist to rebuild trust in ethical marketing and technology, one brand at a time.
I believe in brands that mean something. That care. That dare to grow without manipulation, and running back to back on pure shortcuts. Without leaving their soul at the door. Without sacrificing quality over quantity.
Finding the right dosage of all of these can help you earn trust and run a healthy business for the years to come.
I help founders, creators, and change-makers earn trust for their services and products, turn their truth into systems, their values into strategy, and their impact into something the world can actually feel.
I’m not here to follow trends. I’m here to shift them, to continuously challenge the status quo, alongside people who are ready to lead from the inside out.
Mission
Webshockat is not just a marketing services provider… It’s a movement.
- I bring the unusual mix of a legal strategist’s precision, a marketer’s creativity, and a tech enthusiast’s drive to automate the painful stuff.
- I deliver a unique blend of creativity, research, ethical marketing strategy, and excellent communication to achieve maximum results with simple, cost-effective solutions using the latest AI technology.
For example, just last month, one of my AI integration projects reduced a client’s admin workload by more than 40% in 3 weeks, freeing up their team to focus on fundraising work and finding new partners.
Marketing + tech enthusiasm + continuous process optimization with one mission: to help you reach your business goals, demystify AI and make it work for real people like you.
I believe business shouldn’t feel like running through a minefield of jargon, inefficiency, and endless trial-and-error.
That’s why I combine human insight with AI precision to turn chaotic workflows into smooth, profit-generating machines.
Vision
Webshockat’s roots? A blend of curiosity, creativity, and a deep frustration with cookie-cutter solutions.
I keep seeing businesses drowning in complexity, so I’ve decided to build a lifeboat.
And not just any lifeboat! A sleek, AI-powered speedboat that gets you where you want to go, faster and smarter.
Whether you’re a startup dreaming big, a freelancer ready to scale, or an established company craving innovation, Webshockat simplifies complexity and turns your most ambitious targets into achievable milestones.
If you’re ready to stop spinning your wheels and start scaling with clarity, let’s talk.
Let’s take the guesswork out of business growth, before your competitors grab the spotlight that should be yours.
The digital world moves fast, and every day you waste hesitating is a day someone else seizes your potential clients, dominates your market, or launches the next big thing, before you can.
Don’t let “I’ll think about it” turn into “I wish I had started sooner.”
Book your free consultation today!
No strings, no pressure! Just a chance to get ahead of the curve and
start making waves instead of watching them pass you by.
In 15 minutes, I’ve helped founders uncover automation ideas
that saved them 10+ hours/week,this call could do the same for you.
By this time next week, you could already have a clear plan to save
hours, attract better leads, and finally scale with ease.
You’ll leave with actionable insights. No pushy pitches.
I pinky promise! Just ideas you can use right away.
Let’s make that happen.
Gallery
Nice to meet you.
I'm Lia! And this is Webshockat:
Are you ready? Claim
your free consultation now.
STOP GUESSING. START GROWING.
Before your competitors grab the clients and visibility that should be yours, let’s map your fastest path to results. We’ll cut through the BS and get clear on:
- The real opportunities hiding in your current strategy
- Where to apply smart, ethical marketing and AI for maximum impact
- The next 1–3 steps you can take immediately for growth
The sooner you start, the sooner you get results.
*Final note. Clear expectations.
What you’ll leave with?
Most people walk away with at least one of these:
- A clear, focused action plan for their next move
- A fresh perspective or “aha!” that changes how they see their business
- A helpful framework, tool, or shortcut to save time and money
- Sharper messaging that connects instantly with the right audience
- Peace of mind knowing exactly what to do next
No harm! No loss! You’ll leave with something you can use, whether we work together or not.
I’ve helped everyone from solo founders to global NGOs turn uncertainty into action. Let’s do the same for you.
**AI Usage Disclosure: This page copy was created with assistance from AI tools. Human input: ≈90%.