My Journey
Beyond the Status Quo:
From Legal Precision to a Compelling Digital Strategy
So you want to know more about me? Ahhh! You’re a smart person! I have no secrets but…
Buckle up! I like to write. Some say I’m good at it, too…
D-I-Why did I even start?
To the founder who wants to grow without faking it:
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You want work you can stand behind, not work you have to explain.
So do I. -
You want a website that convinces people, not just decor.
So do I. -
You want AI that saves hours, not a mask you wear.
So do I. -
You want partners, not vendors. Proof, not pitch.
So do I.
In law, I learned that words are contracts. In marketing, I learned how easily words become theatre. I couldn’t unsee that gap.
So I built my practice around strategy, web, and AI integrations that answer to one KPI: trust.
The work is simple to say and hard to fake: build funnels that feel inevitable, pages that decide, and automations that give you your hours back and boost your brand. How?
What I won’t do: chase hacks, inflate numbers, or ship work I wouldn’t fight for.
What I will do: design stable and scalable systems, write true words, and use AI where it makes humans more human.
When I meet a new team, I notice three things:
- volume is high, signal is low;
- AI is everywhere, strategy is scattered, mood is down, planning is nowhere;
- the brand is pretty, but nothing guides a confident choice.
My job is to reverse that. I build AI + human workflows and honest persuasion that earn trust, so your message travels farther and your customers feel sure about saying yes.\
DIY is empowering, until it becomes D-I-Why did I even start. If that’s you, you’re in the right place.
The Turning Point
Somewhere between shipping beautiful websites and watching “smart” campaigns underperform, I realized the real problem wasn’t talent, tools, or effort. It was trust.
We were optimizing for volume, not belief. The internet got faster; thinking got lazier. AI is making it cheaper and cheaper to produce and way more expensive to believe.
So I stopped looking at pieces in isolation and started building like a systems person:
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getting the full picture.
A real overview of the entire customer journey: what happens before the click, after the click, and long after the first purchase. -
going deeper.
Understand the subject matter, the product reality, the audience psychology, the ops constraints, not just the “marketing surface.” -
keep connecting.
Every new skill or insight (tech, AI, UX, data) creates fresh perspectives for me and helps me take better decisions across the stack.
I fell in love with web production a few years back, just for the craft of it. I still enjoy building webpages, sales pages, funnels, full websites (portfolios/presentation sites, online shops), microsites, and digital assets like eBooks and infographics.
But I could never master the craft without context: how each asset actually helps the business, how it’s promoted through ads, social, and email, how SEO compounds the right kind of organic traffic, and how to collect and read analytics so the next iteration is smarter than the last.
That’s why I added marketing to my tool belt. And while I was doing that, something clicked: so much of what works in marketing lives in what I learned studying law: argumentation (positioning and narrative), social proof, profiling & behavioral science (customer research and avatars), targeting & interrogatory logic (asking better questions, finding answers for the real objections), influence & persuasion (ethically), logic theory (the flow of an argument… or a funnel), and copywriting/script formulas (structure you can test and trust).
After 6+ years, I call myself full-stack not because I can tweak every knob in a CMS or ad manager, but because I’ve dug into how and why marketing works: the psychology behind a yes, which techniques fit which audience, and how to adapt them without breaking trust.
In my book, the difference between a specialist and an expert is simple:
it’s not what you know, it’s how you use it.
Why Trust Me?
- 6+ years across full-stack marketing, web production, and AI integration.
- Law-trained mindset → clear language, rigorous thinking, built-in compliance.
- 60+ brands supported (tech, NGOs, services, creators) across 3 continents - strategy → build → ship.
- One brain across the stack → fewer handoffs, faster launches, no mixed signals.
- Toolbelt I live in: WordPress + Elementor, Webflow, RankMath, Framer, Meta/Google/ TikTok/ LinkedIn Ads, Notion, Loom, ElevenLabs, Claude, Canva, Figma etc.
- How it feels to work together: stable projects, sharp decisions, honest dashboards, results and assets you can show your board without a “translator”.
If It Feels Like I’m “Reading Your Mind,” It’s Because I’ve Seen This Before
Maybe this is you:
- You’ve shipped a beautiful site. It doesn’t help people choose.
- Your team produces more content than ever. Signal hasn’t moved.
- AI is “everywhere,” yet your voice drifts and reviewers get nervous.
- You’re tired of vendors. You want a partner with skin in the game.
- You don’t need fireworks. You need a system that holds under pressure.
- Most of all, you want work you can stand behind legally, ethically, publicly.
If you felt your shoulders drop while reading that, we’re already aligned.
Overall experience
working with small firms and large international tech companies
of experience
working with small and medium sized businesses (SMEs), large
international companies and
non-profit organizations
*Based on 500+ completed projects, with 60+ clients across 25+ industries.
"Otilia was EVERYTHING we needed her to be and more."
- 98% of projects delivered on time and within budget, so you can launch without delays
- 10+ years helping small firms and global tech companies grow revenue, streamline processes, and stand out online.
What I’ve Learned
The Only Antidote to a Synthetic World
You’ve noticed it too. We’re swimming in the staged, fake and the synthetic: deepfakes, staged reviews, AI influencers, “too-perfect” narratives, fake news, even fake friends and fake stories. In this flood of fakes, only one thing keeps a brand alive and compounding: trust.
Now more than ever, customers need brands they can trust.
Trust is the difference between “nice campaign” and “we’re buying.” It’s what turns clicks into clients and launches into loyalty.
Cheap to Make = Expensive to Believe.
Let Me Prove It to You!
AI makes it easier than ever to produce content. But the cheaper something looks to make, the more expensive it becomes to believe in it.
Your buyers are smart. If they see AI-generated faces “using” a product, or big promises with no real-world proof, their brain defaults to doubt.
Translation: velocity without credibility isn’t growth. It’s churn.
More and more businesses owners start thinking that they can do it all via AI, while more and more customers express their distrust in products that are promoted via AI ads, fake reviews, paid for testimonials and Fiverr UGC creators.
What Your Audience Thinks
(But Rarely Says to Your Face)
- “If this works, why can’t I see it working for a real person?”
- “If it’s all AI generated for virtually zero costs, why should I pay premium prices for it?”
- “If I don’t trust the ad, I won’t trust the product.”
- “They don’t believe in their product enough to show me that I works in the real life. How could I believe that it does?”
- “For me an AI generated ad from some no name brand I’ve never seen before equals fake and risky. I can pretty much assume that it doesn’t do what it promises?”
People don’t buy from brands that perform; they buy from brands that earn belief.
AI + Human > AI Alone
AI is brilliant for cutting workload, testing quickly, and raising the floor.
But AI without well thought out strategies creates slop, volume that erodes trust.
The win is AI + human: automate the repetitive, protect the voice, keep a human in the loop to make the work true and credible.
“AI can do it for you. What can it do? All of it.”
Sounds too good to be true? Well, you know what they say: if it sounds too good to be true, that’s probably because it is…
Strategy Before Prompts
Great marketing isn’t “prompt → publish.” It’s think → decide → then ask AI.
What I like to do is:
- Understand the customer’s reality first.
- Decide what proof would make them believe.
- Use AI to produce and test faster, not to replace judgment.
Human intent sets the direction. AI just accelerates it.
If This Sounds Like What You’ve Been Looking For
Let’s find your quick wins.
Book a 15-minute clarity call. No pitch! No pressure! I pinky promise!
You bring the context; I’ll bring one specific recommendation you can use whether we work together or not.
Prefer email first? Totally fine. A thoughtful note beats a rushed call any day.
Quantity Can Quietly Kill Trust
Endless output feels productive, until it doesn’t.
Flooding feeds with low-signal content or “AI-first” shortcuts cheapens perception, especially for higher-ticket offers. When buyers sense cost-cutting over care, they assume the corners cut will show up in the product too.
Result: trust declines; recovery is slow and expensive.
The market is already getting tired…
At some point there won’t be much room left on the market for people who fully buy into the “hustler mindset”, “quick money schemes”, “becoming a millionaire is easy” etc. Throwing money at 100 different AI tools, juggling between all of them and joining the AI slop hurricane might not be such a good idea in the end. Quantity over quality, long term, might just put you out of business. Reason? It puts you into a very low trust position, where customers will see everything you do as exploitative.
Let’s Get Into Your Customers’ Shoes For A Sec.
What Do They See?
They see you taking advantage of low production costs to sell them pricy products, pricy services, high ticket offers, with fully automatic funnels without any human in the loop… What do they think? “Costs nothing to make it and it has no soul.”
What would you think if you were them? What would you do? What can you do today?
Humans trust humans. Machines, even super-mega-hyper intelligent ones will end up alienating your customers, once novelty wears off. AI + Human systems are the greater solution that can offer a world of opportunities, as long as you don’t remove the human aspect completely.
If you just want to sell them this one thing, once and then be gone, DYI-ing it all with AI is the right solution for you, but if you care about having repeat customers and things like LTV, building an actual brand and a community is the way to go.
As the song goes: all you need is… trust.
Understanding what your customers need and want is something that a business needs to do prior to asking AI to create for them: an ad copy, a full sells funnel or an AI video etc. No matter what product or service you are trying to sell, the human touch is priceless and vital to gaining your customer’s trust.
Ok, So… Where I Fit: The Human You Add to Your System
I’m a full-stack marketer and web producer who cares (borderline obsessively) about how things work on humans. I design stable and scalable systems, honest persuasion, and AI + human in the loop workflows that protect reputation while they scale results.
If you want marketing that feels like you: smart, ethical, effective, I’m your person.
How Good Brands Lose Goodwill Overnight (and How Not To)
You’ve seen it: creators, influencers and companies alienating audiences they spent years, a lot of money and effort building. Wrong message, wrong moment, “AI-first” shortcuts, trust wiped out in a week.
Some never recover. Others pay twice as much to “buy” back what they gave away for the promise of free.
The fix is simple (not easy): proof over pitch, judgment over volume, human over hype.
Let’s Get Into Your Customers’ Shoes For A Sec.
What Do They See?
They see you taking advantage of low production costs to sell them pricy products, pricy services, high ticket offers, with fully automatic funnels without any human in the loop… What do they think? “Costs nothing to make it and it has no soul.”
What would you think if you were them? What would you do? What can you do today?
Humans trust humans. Machines, even super-mega-hyper intelligent ones will end up alienating your customers, once novelty wears off. AI + Human systems are the greater solution that can offer a world of opportunities, as long as you don’t remove the human aspect completely.
If you just want to sell them this one thing, once and then be gone, DYI-ing it all with AI is the right solution for you, but if you care about having repeat customers and things like LTV, building an actual brand and a community is the way to go.
As the song goes: all you need is… trust.
Understanding what your customers need and want is something that a business needs to do prior to asking AI to create for them: an ad copy, a full sells funnel or an AI video etc. No matter what product or service you are trying to sell, the human touch is priceless and vital to gaining your customer’s trust.
If You Want the Balance, Let’s Talk
If you’re looking for the right balance between AI and human, persuasion and ethics, speed and signal, let’s talk.
I’ll help you find your low-risk, high-trust wins and build from there. If we’re a fit, great. If not, I’ll say so and point you in the right direction.
What Changes When We Work Together?
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SaaS, pre-launch.
Pretty brochure site → focused funnel + onboarding flow. Sales calls fell natural because the site does the heavy lifting before the first “hello.” -
NGO, resource-strained.
Manual comms → sensible automations + content system. Team got hours back; donors got timely, human updates. -
Founder brand.
Scattered posts → clear positioning, ethical persuasion, and a site that helps visitors choose. Speaking invites followed the clarity. -
Services company.
“AI everywhere” → AI that actually earns its keep. Fewer tools, stronger voice, cleaner analytics. Confidence went up, not just output.
(Privacy is a priority for me and my clients. If you need named case studies and examples, we can share them in a call with context.)
Here’s a bit about my journey + what I do:
My Journey
At Oracle, I streamlined a 200+ page workflow into a simplified content hub used by 10k+ employees. For a nonprofit client, I increased online donations by 32% in 3 months.
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From Law to Digital Discovery:
I’m a law graduate. I worked as a legal specialist for a while, and I honed precision and critical thinking. Yet, one of my first jobs as an online editor for legal professionals, helped me discover my passion for digital storytelling, where creativity meets clarity. This is why I ended up going back to this later in my career and I have now started my new adventure in this very field: Webshockat. -
A Bold Pivot:
My transition to digital marketing took off at Oracle, where I learned a lot of critical industry secrets and acquired lots of vital skills for any digital marketing specialist. I was happy and lucky to quickly advance to a Senior Web Producer position, after about one year from staring my job at Oracle. This pivotal moment taught me that blending human insight with technology can transform complex challenges into streamlined, innovative solutions. -
Driven by Passion:
Every step of my journey has been fueled by a desire to challenge the status quo and empower businesses through creative, impactful digital strategies.
What I Do Today
I know how overwhelming tech complexity can feel. At Oracle I learned to break down massive digital challenges into simple, human solutions. That’s exactly what I now do for SMBs, large companies and corporations like yours.
What I Understand About You
“You don’t have time to experiment with 10 tools that don’t talk to each other.”
“You’re tired of agencies who overpromise and underdeliver.”
“You want results you can trust, not jargon.”
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Holistic Expertise:
I combine digital marketing, web production, and even my legal know-how to create innovative, AI-powered strategies. -
Creative Problem Solving:
By creating highly efficient and cost-effective workflows, I help tech start-ups, SMBs, and larger companies stand out, even against industry giants. -
Your Growth Partner:
Whether you’re a tech start-up, a small or medium business, or a larger company, I help you simplify complexity and drive growth with creative solutions. -
Trust First approach:
I believe in a friendly, trustworthy, approachable style that makes sharing expertise a natural part of every project. Whether I’m building a website, crafting a marketing strategy, or offering creative insights, I blend analytical precision with creative flair to deliver solutions that are both effective and uniquely tailored to your needs.
My Mission
In today’s competitive digital world, every business deserves to shine. My mission is to empower you by:
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Demystifying AI:
Turning cutting-edge technology into simple, cost-effective solutions that drive growth and free up your time for the more important things in life and in your business. -
Inspiring Innovation:
Bringing fresh, creative perspectives that disrupt the norm and foster real progress. -
Simplifying Complexity:
Transforming chaotic challenges into smooth, profit-generating systems, so you can break free from inefficiency and focus on what you do best. If things feel messy and overwhelming right now, I’ll help you clean it up, simplify it, and build something that grows with you.
Nowadays, technology meets creativity and so I like to transform every digital challenge is an opportunity to create something extraordinary. Let’s simplify the complex and build a future where your business not only thrives but leads the way.
I've worked with:
Voices of Impact: Feedback is Welcomed
Are you ready? Claim
your free consultation now.
If what you’ve read here resonates, if you’re looking for someone who combines the precision of law, the creativity of marketing, and the clarity of AI automation, then let’s talk.
A Personal Note
I know handing your brand to someone new is a real act of trust. I don’t take that lightly.
I build the kind of work I’d sign my name to in a courtroom and show to my mother without flinching: stable and scalable systems, clear words, and honest persuasion that helps people choose you, because it’s right.
If that resonates, I’d love to meet you. If we’re not a fit, I’ll tell you early and point you to someone who is.
I know handing your brand to someone new is a real act of trust. I don’t take that lightly.
I build the kind of work I’d sign my name to in a courtroom and show to my mother without flinching: stable and scalable systems, clear words, and honest persuasion that helps people choose you, because it’s right.
If that resonates, I’d love to meet you. If we’re not a fit, I’ll tell you early and point you to someone who is.
*Final note. Clear expectations.
What you’ll leave with?
Most people walk away with at least one of these:
- A clear, focused action plan for their next move
- A fresh perspective or “aha!” that changes how they see their business
- A helpful framework, tool, or shortcut to save time and money
- Sharper messaging that connects instantly with the right audience
- Peace of mind knowing exactly what to do next
No harm! No loss! You’ll leave with something you can use, whether we work together or not.
I’ve helped everyone from solo founders to global NGOs turn uncertainty into action. Let’s do the same for you.
**AI Usage Disclosure: This page copy was created with assistance from AI tools. Human input: ≈95%.