My Portfolio
Proof Beats Pitch
Because the best way to explain what I do… is to show you.
Because the best way to explain what I do… is to show you.
Hi there! I’m Lia, your growth partner, full-stack strategist, web producer, and marketing systems builder. In the last 10 years, I’ve helped over 60 brands, from small startups to big tech companies like Oracle, Temenos and Grant Thornton, untangle chaos, build momentum, and create digital experiences that don’t just look good… they work.
This portfolio is a walk-through of real problems solved, brands elevated, systems that sell while you sleep (and still sound like you). You’ll find eBooks, some of my video postediting work, banners, copy, web builds, branding systems, and enough behind-the-scenes experience to make your current setup blush.
So take a scroll. See what’s possible.
And if anything makes you say, “That’s what we need…”, I’d say we’re off to a great start.
Full‑Stack Marketing
Scattered creatives = slow, inconsistent campaigns. One brain builds & aligns ads, copy, and funnels (Used Meta Ads Manager + Google Ads + Tik Tok Ads, LinkedIn Ads for 360° end-to-end campaigns). → Faster launches, stronger conversions, zero mixed signals. (avg. +28% CTR across 3 industries)
Everything moves faster when one brain does it all
From scroll‑stopping ads to persuasive copy and banner magic, I build full‑funnel and 360º campaigns that feel personal, not templated. Hand‑on, no mixed signals, clarity and conversion from one source of truth.
Ready for marketing that knows your brain?
Branding Essentials
Logo looks nice but brand feels forgettable. Cohesive identity that speaks your audience’s language (applied with Canva Pro, WordPress, CapCut, coding & AI). → Recognition, trust, and sales before they know your name (helped one client reach 70% unaided brand recall in 6 months).
Your brand isn’t just a logo, it’s the secret handshake
Logos, mood boards, and brand guides with intentional quirks. I sculpt identities that feel familiar to your audience, even before they know your name.
Want a brand that whispers “this is for me”?
Ebooks, Printables & Presentations
PDFs get opened once, then die in folders. Interactive, share-worthy content with baked-in strategy (built in Figma + linked for trackable shares). → More engagement, shares, and leads that stick (boosted lead magnet downloads by 4.2×).
Make your knowledge wearables, not PDFs
Interactive, swipeable ebooks, infographics, and decks that don’t just inform, they invite. Designed to be printed, shared, and presented over Zoom, Skype etc.
Want your content to look smart and feel relatable?
Video & Post‑Editing
Videos drag, bore, or confuse viewers. Tight edits with tone, timing, and flow (Canva, CapCut + DaVinci Resolve workflows). → Higher watch time, shares, and conversions (one client saw +42% watch-through rate).
Your video should feel like a wink, not a lecture
From quick teaser reels to polished campaign edits, I cut in the tone, timing, and transitions that keep people watching, sharing, and converting.
Want video that feels alive (not awkward)?
Websites & UX
Pretty site, poor performance. UX-driven builds tuned for SEO and conversion. (WordPress + Elementor, custom coding, Yoast SEO, RankMath SEO) → Visitors turn into buyers, not bouncers (cut bounce rates by 37% in 2 months).
Stop looking like fine art or just „fan art” your competition, start looking like fine business
UX‑driven web builds, smart integrations, SEO foundations, and pixel‑perfect design. Websites that feel intuitive and scaled, even if you’re early stage.
Ready for a site that works like you think?
Newsletters & Mailers
Emails get ignored or land in spam. Copy + design that feels like a personal invite (MailerLite, Mailchimp + automations). → Higher opens, clicks, and customer loyalty (avg. +18% open rate lift across campaigns)
Your inbox should feel like a good café, not a ticker tape
Handcrafted emails that land on purpose, not passively. From warm welcome series to launch blasts with emotional hooks and razor‑sharp calls‑to‑action.
Ready to email like a conversation, not a broadcast?
Illustrated Artwork
Generic visuals that blend into the feed. Hand-crafted illustrations digitized for your brand. → Scroll-stopping visuals that sell without shouting.
Bring personality back into pixels
Digitized pencil, watercolour and mixed media illustrations that lend a human, soulful edge. For websites, print pieces, or social posts that want to stand out without shouting.
Want some fun traditional art for your brand/ products?
Trusted by Startups to Global Leaders:
And Many More Local Small Businesses And Personal Brands
What They Said About Our Collaboration:
Proof in Action
There’s only so much you can learn from portfolios. They don’t show the messy middles, the dead ends avoided, or the last-minute pivots that saved the launch. They don’t show the laughter on Zoom, the sigh of relief post-funnel, or the first “Oh wow, it’s working” Slack message.
But here’s what they do show:
That I’ve done this.
For businesses like yours.
At every stage.
In multiple industries.
With results that don’t whisper, they convert.
So if even one piece here sparked an idea or solved a question you didn’t know you were asking,
we should talk.
Because if this is what I do for others…
just imagine what we could build for you.
*Final note. Clear expectations.
Not sure what to ask? Bring a copy draft, offer idea, funnel sketch, brand voice dilemma, or just that gut feeling something’s off.
Most people leave with one of these: (a) a clear first step, (b) a mindset upgrade, (c) a helpful tool or framework to unlock their next move, (d) one big aha, (e) a sharper message, (f) or just more peace of mind.
Let’s find the block & crack it together.
Whether this is our only chat or the first of many, it’s designed to be valuable either way.
**AI Usage Disclosure: This page copy was created with assistance from AI tools. Human input: ≈90%.